Snow Joe Acquires Slick Products
Down with the Slickness
Leading tech-driven tools company Snow Joe announces acquisition of Slick Products to expand its rapidly-growing automotive assortment, providing high-quality products designed to maintain the life, look, and value of vehicles and equipment.
The Slick Products acquisition instantly combines the power of the #1 cleaning and detailing choice of the off-road industry with the formidable leader in the pressure washer sector, Sun Joe. In the U.S. alone, the car care and auto-detailing market is a $13.7 billion industry, and Snow Joe plans to deepen its stake in this consumer market sector through Slick Products.
Founded in 2009, Slick Products features an expansive line-up of cleaners and detailing sprays, pressure washer foam cannons, super-concentrated detergents, and wash kits for RVs, auto, watercraft, off-road vehicles, and bikes. The majority of their products are developed and manufactured right here in the USA. The non-corrosive cleaning solutions are specially formulated with high-quality ingredients designed to offer users a faster, safer, and easier cleaning experience for all their dirty toys.
“Slick Products is a lifestyle brand with an engaging and loyal customer base. This brand is the perfect addition to our leading Sun Joe brand of pressure washers and our rapidly expanding Auto Joe line of products”, commented Paul Riley, Chief Operating Officer of Snow Joe.
Snow Joe plans to capitalize upon Slick Products strong, existing lineup as well as strategically develop and distribute new product offerings by leveraging its best-in-class technological eCommerce infrastructure and state-of-the-art fulfillment centers across the country, so that customers can enjoy a superior automotive cleaning experience at home. Visit slickproductsusa.com to shop the entire automotive assortment today.
