Jeep Brand Adds Gobi Exterior Paint Color to Gladiator and Wrangler

Getting Their Just Deserts

Appealing to all sand lovers, the Jeep brand is adding the Gobi paint color as an available exterior color option on the 2022 Jeep Gladiator and Wrangler models.

Deriving its name from the desert in Asia, Gobi joins the unique lineup of special-run colors that bring customization and charisma to the Jeep Gladiator and Wrangler lineups.

Gobi first debuted on the Jeep Gladiator for the 2020 model year and now makes an anticipated return to the Gladiator exterior palette. The 2022 model year marks the first time Gobi is available on the Jeep Wrangler.

“Customization is at the core of both Jeep Gladiator and Jeep Wrangler,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Gobi is the fifth special-edition color the Jeep brand has offered on the current generations of Gladiator and Wrangler, in addition to Tuscadero, Gecko, Nacho and Chief, all of which strengthen the enthusiastic identity of our loyal and avid Jeep community.”

Priced at a U.S. manufacturer’s suggested retail price (MSRP) of $495, the Gobi exterior paint option can be ordered now through June 2022 and is available on all Gladiator and Wrangler models, including Sport, Sahara, Mojave, Rubicon, 4xe and 392.